Showing posts with label Best practices. Show all posts
Showing posts with label Best practices. Show all posts

Tuesday, October 30, 2012

Holiday optimization tips for publishers

With the holidays quickly approaching, advertisers are trying to reach more customers. Now is the time to make the most of Google Affiliate Network – use the below insights and tips from our recent interface updates and optimization checklist to boost your performance this holiday season.

Update your publisher profile
Discover and apply to more advertiser programs
Get links and keep them fresh
  • Review Recommended links to see Staff picks and Exclusives.
  • Use automated services like Link subscriptions, Product subscriptions, and the Links API to easily keep links, special offers, promotions and products updated.
  • Get banner and dynamic links. The larger ad sizes for banner and dynamic links are more visual and easier for users to read and interact with.
  • If your site has an active user base and you’re driving a lot of conversions for an advertiser, ask them to create a co-branded landing page to help increase conversion.
Optimize your website
  • Make sure your website is updated for peak promotional seasons, and set aside inventory for Google Affiliate Network ads.
Track performance and take action on reporting insights
  • Use Creative reports to review link performance and find the top-performing creatives and links for your site.
  • Review your analytics to determine your most relevant content and top performing links.
  • Identify top-selling products through Product-related reports, then optimize for these products.
  • Order-level payment reports show you the list of orders that have been paid out in any given month.
Sign in to your publisher account today and take advantage of these optimization features. Cheers to a successful and productive holiday season!

Posted by:
Emily Harris, Product Marketing Manager

Wednesday, October 17, 2012

Join our holiday season advertiser webinar

Believe it or not, the holiday season is almost here. If you’re interested in making the most of Holiday 2012 for your affiliate program, join our free webinar hosted by Google Affiliate Network experts to help you plan and strategize for the busiest shopping season of the year.

We’ll be hosting this webinar three times over the next few weeks:

Session 1: Thursday, October 18th at 9:30 AM PT / 11:30 AM CT / 12:30 PM ET Join

Session 2: Wednesday, October 31st at 11:00 AM PT / 1:00 PM CT / 2:00 PM ET Join

Session 3: Thursday, November 8th at 12:00 PM PT / 2:00 PM CT / 3:00 PM ET Join

Our holiday season advertiser webinar is designed to arm you with the tools you need to get the most out of your affiliate spend for the holidays and navigate the season successfully. Come and learn tips and tricks on how to optimize your program for continued success.

Posted by:

Josh Pyle, Associate Product Marketing Manager