Friday, November 2, 2012

Power to the Powerless

Much to the chagrin of the candidates and their spinmeisters, climate change and income disparity have reared their ugly heads to become defacto issues in the waning days of Eternal Presidential Campaign 2012. Superstorm Sandy has wedged out the wedge issues. Big Bird has flown the coop.

Even corporate media giants like CNN are noticing the inequality. Side-by-side images of desperately hungry people in Brooklyn sifting through garbage in search for food, and VIPs bemoaning the closing of the Dumpling Bar at JP Morgan Chase would never have been possible without the cooperation of Superstorm Sandy.

Poverty was once the word that could not be spoken, especially during political campaigns. Not any more. The shame of the richest nation in the world is hung out for all the world to see. New York City boasts the most glaring income inequality in the entire country. Its arrogant mayor is our 10th richest plutocrat, with a net worth of $25 billion. But more than a fifth of his subjects (you can't really call them constituents) fall below the national poverty line.

It's easy for Michael Bloomberg to brag about the resilience of his fair city in the face of the storm, because he doesn't have to look at the people who are bearing the real brunt. He triumphantly presided over the reopening of the New York Stock Exchange Wednesday. He thumbed his nose at Sandy by insisting that the annual Marathon will be run this Sunday.* But thanks to the magic of TV, the rest of America now bears witness to  the grinding existence of ordinary New Yorkers who must run the equivalent of a city marathon every single day just to earn a subsistence wage. According to the Pratt Center for Community Development,
We found great disparities in transportation access between higher-income, professional workers and low-wage manual and service workers. High housing costs mean that most low-wage workers live in areas outside the city's subway-rich core. Those workers also must travel to work sites dispersed widely around the city and region. This leaves the lowest-paid workers with the longest commutes to work, and limits the geographic range of job opportunities for residents of high-unemployment communities.
Three-quarters of a million New Yorkers travel more than one hour each way to work, and two-thirds of them earn less than $35,000 a year. By contrast, just 6 percent of these extreme commuters earn more than $75,000 a year. Black New Yorkers have the longest commute times, 25 percent longer than white commuters; Hispanic commuters have rides 12 percent longer.
Meanwhile, Wall Street plutocrats are telling harrowing tales of their own. One investment banker had to find his way to his wine cellar in the dark to scarf down a $1000-dollar bottle of wine before it went bad when the temperature controls failed. The CEO of Morgan Stanley had to hoof it three miles from his corporate suite to his domestic suite. Local news coverage of the storm was interrupted with a breathless announcement from Lexus to luxury car owners whose rides were damaged by flooding. A concierge service will pick you up and take you wherever you want to go while you're waiting for a replacement vehicle.

Jason Sheftell, who covers the luxury real estate beat for the Daily News, is totally blaming utility giant Con Ed -- not the hurricane -- for disrupting the lifestyle to which he is accustomed. His piece epitomizes the high-end whining of the entitled:
Con Edison has temporarily rendered a large portion of the greatest city on planet Earth irrelevant. They are treating us like we’re some kind of small town in Connecticut. In the sticks, power is an afterthought after 10 p.m. New York is the city that never sleeps.... Power is our lifeblood. It is our backbone. Without it, we are nothing. One day, acceptable. Two days, fine. Five days, in downtown New York, an egregious error where someone, somebody, some power company, must be accountable. No more excuses.
It is to the credit of some would-be Marathoners that they are forgoing the Bloomberg staged event and volunteering on hard-hit Staten Island instead. Despite the televised orgy of mutual back slapping and self-congratulations by swarms of political candidates, the government response is not all that it's been cracked up to be. People are stranded, people are hungry, people are cold, and people are getting mighty pissed off. Brooklynites waited in line for hours for National Guard handouts of water and MREs (meals ready to eat) The indy newspaper Gothamist has coined a new phrase for the forgotten people and where they live: The Powerless Zone. The lack of electricity is obvious; the lack of political power, not so much.

But  guess what? Occupy Wall Street, that social movement that the PTBs had either written off or co-opted into President Obama's re-election bid, is making a comeback. They're setting up aid camps in the Powerless Zones, even creating their own electricity with those exercise bike generators used in the Zuccotti Park encampment. Information on how to help can be found here.

Mayor Shrillionaire wouldn't dare send his paramilitary police army to bust heads at the new humanitarian Occupy encampments. Or would he?

* Update 5:30 p.m. Sanity prevailed, and the race has been cancelled.

Thursday, November 1, 2012

Introducing structured promotional data for links

It’s no secret that special promotions and coupons are integral to the affiliate channel. If you're a publisher with a shopping-focused website, you know how important it is to present accurate, comprehensive promotions and coupons to your visitors.

Today, we're happy to announce a more structured way to get links with offers, promotion codes, and discounts so you can more easily automate and display the latest advertiser promotions. You now have the ability to search and filter by special offers, promotion codes, and discounts – including Link templates and Publisher-specific links. Read on to learn more about how you can now access structured promotion data.

Accessing links with structured promotional data

When you search the interface, you can perform queries that weren't previously possible. For example, try searching search for an Apparel link with Free shipping that has a Promotion code where the discount is greater than 25 percent off. This could be helpful if you have a website where you only want to promote coupons with a significant discount.


We’ve also updated the recommendation engine to help you find more relevant promotional links. If you're a shopping-focused publisher, you'll see that links with special offers, promotion codes, or discounts are more visible.

Links API

Structured link data is also available through the Google Affiliate Network API, so you can programmatically access and display offers, promotion codes, and discounts to your website in real time.

Link subscriptions

You can also get links with special offers, promotion codes, and discounts via Link subscriptions. To access structured link data through Link subscriptions, sign in to your publisher account and upgrade to Link subscriptions Version 2.


Send us your feedback

As always, your feedback is very important. You can click on “Details inaccurate?” in the interface to provide feedback at the link level to help us quickly resolve any potential issues.

If you have feedback or suggestions, let us know what you think by posting a comment here or in the Google Affiliate Network forum.

We’ve worked hard to make these changes to help you achieve greater success this holiday season. Sign in to your account today to access these new link features!

Posted by:
Ali Pasha, Product Manager