Tuesday, December 8, 2009
Free Shipping Day Just Around The Corner
Thursday, December 17, 2009 marks the second annual National Free Shipping Day, in which participating retailers ship products for free and guarantee arrival by Christmas Eve. Looking at 2008, we see that search traffic upticks at the start of December for "free shipping day," well before the actual day as users begin researching participating retailers.
Repost from the Google Retail Blog - View Entire Post
Monday, December 7, 2009
Sign In Issues
We will update this post when the issue is resolved.
UPDATE: The sign in issue is resolved.
Tuesday, November 24, 2009
Google Affiliate Network Winter Holiday Retail Insights
Cyber Monday is a widely accepted phenomenon and it's dueling with its offline counterpart, Black Friday, for attention from shoppers and advertisers. But November 30th is just the first of the exciting Mondays during the online shopping season. The most important indicator of the holiday shopping peak is the calendar. It all depends on where the holidays fall relative to shipping deadlines. Google Affiliate Network captures a summary of our advertisers shipping deadlines to help affiliate publishers with their optimization schedules. Publishers can access the shipping deadline calendar in the Google Affiliate Network user interface. Sign in and visit the announcements section on the publisher home page.
During the holiday season we see activity accelerate around the first of November and that trend continued this month. We look at four key indicators: visits, conversions, average order size and conversion rate. Visits peak first, with the spike in conversions lagging by 2-3 days. Conversion rates peak just before the average shipping deadline as last minute shoppers move into transaction mode. Average order size has proven to be a good indicator of the overall e-commerce environment, as in 2008 we saw the average order size drop pretty significantly over previous holiday seasons. The consensus at Google Affiliate Network is that we'll see the most significant spike in volume on November 30th but we anticipate the following Mondays (Dec. 7th and Dec 14th) will rival Cyber Monday in overall volume and conversion rates will peak on Monday, December 14th as the shipping deadlines loom.
Monday, November 23, 2009
Google Affiliate Network Publisher Terms and Policies Update
However, while we believe there is an opportunity to expand the affiliate opportunity to traditional AdSense publishers, affiliate ads and AdSense ads are different. The updated Google Affiliate Network terms and policies explicitly address the important differences between cost-per-click and cost-per-action advertising. For example, publishers running AdSense ads may not click on their own AdSense ads (or encourage users to click on their ads.) In the affiliate channel publishers may encourage users to convert through their specific Google Affiliate ads (and this is what many affiliates do best!)
Another change to highlight is our Google Affiliate Network software applications policy, which clarifies some of the previous rules around software applications and toolbars while focusing on increased transparency and choice. This new software policy is heavily oriented around protecting end users from unwanted, deceptive, or malicious software. Publishers who use, distribute, or generate traffic from applications that do not meet this policy may have their accounts immediately disabled.
We encourage all affiliate publishers to review these new terms and policies closely to understand how they may impact you. If you happen to be one of the many Google Affiliate network publishers who has experience with AdSense ads, these affiliate network terms and policies should be quite familiar. If you are a Google Affiliate Network publisher who is new to AdSense and who chooses not to run AdSense ads, that's okay too (you are under no obligation to do so). But it is important that your AdSense account remains in good standing.
Publishers will be prompted to review and accept the terms and policies upon signing into the Google Affiliate Network platform.
We thank you for all of your patience through this period of transition and wish you a happy (and productive) Q4!
UPDATE: Google Affiliate Network publishers must read and accept the updated terms in the platform by 1/31/2010
Posted by: Your Google Affiliate Network Team
Thursday, November 19, 2009
Make Sure You Update your Payment Preferences
Publishers can view payments that have been posted to your AdSense account in the Google Affiliate Network platform; on the "Home" page click "Payments." This view captures all payments and a detailed breakdown of your earnings per advertiser.
Payment information is stored in your AdSense account and Google lets you select your desired form of payment. Publishers can currently choose to be paid by electronic funds transfer, check, Western Union Quick Cash or Rapida. Check out the Help Center for a detailed overview your options.
Note if you see a message in your AdSense account prompting you to complete your payment information, it's important you act quickly. This message means that there is some information missing in your payment profile and action is required to avoid payment delays.
Wednesday, November 11, 2009
Google Retail Advertising Blog Provides Insight
Coupons & Promos Are Here To Stay (posted Nov 11)
When Incented, Consumers Will Buy (posted Nov 10)
A simple way to capitalize on this consumer behavior is through advertising your discounts and free shipping online. 87% of consumers plan to take advantage of price discounts or sales this holiday season [2] and, as we see in the Google Insights for Search graph below, search interest in 'discounts' is consistently trending above 2008 levels online...
Black Friday Shoppers Already Searching For Deals (posted Nov 6)
Earlier this week, we saw that search interest in Black Friday is starting earlier than ever. Today’s consumers invest more time searching for a bargain, and Black Friday has proven to be a key example of consumer savviness. In fact, using Google Insights for Search, we see that over the last seven days, 50% of the top ‘Black Friday’ related search terms include ads, sales, and deals...
Wednesday, November 4, 2009
AdSense Payment Integration
Monday, October 26, 2009
Maintenance This Evening, Oct 26 @ 8pm CDT
Monday, October 19, 2009
IP Address Range for Google Affiliate Network
Current IP Network | New IP Network |
65.167.65.0/24 | 216.73.92.0/23 |
Wednesday, October 7, 2009
New FTC Advertising Guidelines
You can review the FTC press release or the full text of the FTC guidelines. If you have questions or need advice on interpreting these FTC guidelines, we encourage you to consult your own legal counsel to help you understand how these changes may affect you.
The Performance Marketing Alliance is a good resource to monitor how these guidelines are impacting the affiliate industry.
Here are some interesting links to some recent press about these new guidelines
http://online.wsj.com/article/BT-CO-20091006-709182.html
http://www.businessweek.com/technology/content/oct2009/tc2009106_866275.htm
http://www.marketingpilgrim.com/2009/10/bloggers-face-11k-ftc-fines-for-not-disclosing-paid-endorsements.html
Posted by Dan Chiss
Manager, Affiliate Marketing
Tuesday, October 6, 2009
Providing Transparency Into Affiliate Traffic
Clicking on this link produces a summary of the number of times consumers visit your site for each web page that contains your ad. A publisher may place your ads on several different pages, this report provides details on each of the pages that are driving traffic to your site.
The results will appear in a popup window similar to the screen shot to the right. Here are some common questions we get when we talk about referrer data with advertisers:
What does count mean?
- Count is the number of clicks from a given referrer in the past seven days
- You'll get a message stating that no results are available
- The link may have been opened in a new window (e.g. by using javascript)
- The user's browser could be preventing the referrer from being passed
- The publisher may be editing the referrer
- This isn't necessarily a problem, but you should communicate with the publisher and ask them to show where on their site(s) your ads are being promoted. You can find each publisher's email address on the right hand side of the screen when viewing your approved publishers.
Regards,
Larry Adams, on behalf of Google Affiliate Network
Wednesday, September 30, 2009
Problems updating your login to a Google Account?
Once you have signed in to Google Affiliate Network, you should see the yellow reminder message offering you the option to update your login to a Google Account. Please either update to an existing Google Account or create a new Google Account to use as your Google Affiliate Network login.
Note: If you created a new Google Account between September 2nd and 10th, 2009 (as part of your original attempt to update your Google Affiliate Network login), that account was created successfully and you should choose the option to provide the information for an existing Google Account.
If you have since logged in and completed the update process successfully, you do not need to take any additional steps regarding your log in credentials.
Questions?
Please refer to our Help Center for any questions you may have regarding updating your sign in to a Google Account. FAQ's include:
- Should I use my personal Google Account for my Google Affiliate Network access?
- Can I have more than one Google Account?
- Can I access Google Affiliate Network from more than one Google Account?
- I have several Google Affiliate Network profiles. Should I create a separate Google Account for each one?
Please submit a ticket if you are still encountering problems with your Google Affiliate Network account.
We apologize for any inconvenience this may have caused.
Friday, September 25, 2009
System Maintenance on Saturday, September 25
We anticipate the interface will be unavailable from 9 a.m. through 5 p.m. CDT (GMT -6).
Monday, September 21, 2009
AdSense Payment Integration
Thursday, September 3, 2009
Changes to the Login Screen
Please note that in the next couple months we will be turning off support for legacy logins and you will be required to set up a Google Account in order to access your Google Affiliate Network account. If you would like to take care of that today, please follow these instructions. If you run into issues during the process, we have a number of help articles that answer the most common issues we've seen users face.
Friday, August 28, 2009
Publishers-Get Found
Earlier this summer we launched the "Opportunity Center." Advertisers use this tool to find new publishers and to identify opportunities for growth.
Google Affiliate Network advertisers have the ability to view a report that highlights two things:
- Publishers who are under-performing in their program but are performing well in the advertiser's category
- High potential publishers who have not joined the advertiser's program.
Advertisers are constantly looking for ways to improve the productivity of their affiliate programs, and this feature will help you "get found" by engaged advertisers.
To appear to advertisers looking for new publishers, visit your Communications Preferences in our interface and opt-in to "Non-Joined Advertiser Opportunities." Publishers are identified as opportunities for existing advertiser programs when you opt in to receive promotional communication for specific advertisers.
If you want to "get found" by advertisers who want to add you to their programs or do more business with you, we recommend you update your communication preferences. We wish you a successful holiday shopping season.
On behalf of the Google Affiliate Network Team,
Tony Nelan
Manager, Publisher Services
Thursday, August 13, 2009
Announcing Google Affiliate Network payments through Google AdSense
Starting on August 13, 2009, the primary user of your Google Affiliate Network publisher account will see an account notification asking them to create an AdSense account or link to an existing account. Accounts linked before midnight (Eastern Standard Time) on September 21st, 2009 will receive payments through AdSense for July and August 2009 earnings (depending on relevant advertiser payment terms). Publishers should create or link an AdSense account as soon as possible to avoid delays in Google Affiliate Network payments.
Earnings prior to July 2009 will be made through the existing Google Affiliate Network payment system.
On behalf of the Google Affiliate Network team,
Sheila Parker
Product Manager
Tuesday, June 30, 2009
Affiliate Tax Legislation Update
Posted by Kristin Hall and the Google Affiliate Network team
Wednesday, May 27, 2009
Google Affiliate Network: One Year Later
It’s been just over a year since our affiliate business became part of Google. To say a lot has happened seems obvious but I am proud of what our team has accomplished. To name just a few of the achievements: a new brand & UI, numerous platform enhancements, fantastic client and employee satisfaction in the midst of integration and many, many, new customers. Google Affiliate Network is fully integrated operationally within Google. We had an exciting year, but I am even more excited about where we are going.
Our focus remains the same, drive exceptional customer satisfaction through affiliate channel growth; however, being part of Google brings a mindset in how to best achieve our goals. A culture focused on the user and the tenet that ads must be high quality now permeates the Google Affiliate team.
Our goals are clear as we invest in our Platform, integrate our Network and continue to refine and evolve the Practice of Affiliate Marketing. To this end, we recently launched an “opportunities center” in the platform allowing advertisers to more easily identify underperforming relationships. This capability generates growth by improving optimization. We currently are beta testing data feed integration with Google Base which will drive growth with improved category taxonomy and data validation, as well as an improved user experience for advertisers who will only have to send one feed to Google. Publishers benefit from a higher quality data feed. The integration with Google Base is also an example where integration with other Google products and systems enables our Affiliate engineers to focus on affiliate innovation, while the engineers supporting Base will drive that product forward. Our team and our users benefit in many ways from Google’s scale and engineering excellence.
Google brings a focus on making decisions based on facts and data, rather than intuition. Our Practice embraced this focus, and has conducted more than 20 structured optimization projects this past quarter, resulting in measurable lift in program performance. These are just a few of our accomplishments to date, and the possibilities and ideas endless.
There is a lot of hard work ahead. I am sure we will make mistakes and things won’t go as fast as we want. But know that we are 100% committed to our customers’ satisfaction and to bringing unprecedented innovation to affiliate marketing. Our collective futures are very bright.
Thank you for your business and continued support.
Chris Henger
Head of Google Affiliate Network
Thursday, May 14, 2009
Searching for Publisher Opportunities?
Tuesday, March 24, 2009
Sales Tax Legislation
Thursday, March 12, 2009
New Notification Features Released
The ads provided by our advertisers are often time sensitive and require replacement by publishers on a regular basis. We have been told by many publishers that they have a hard time keeping track of out of date ads present on their site(s). To help alleviate this challenge we will now display notifications on the publisher home page whenever we detect traffic on links (ads) that have past their end date.
A new message center, featured prominently in the top center of the publisher home page, provides a daily summary with the number of clicks recorded on out of date links. Users can view a detailed list of the ads generating these clicks including the creative, if applicable, and a link to a list of current ads for each advertiser associated to an out of date link. Notifications may be dismissed, but will continue to appear daily if traffic on out of date links is detected on subsequent days. The first notifications were generated as we pushed out the feature, so publishers may see a notification upon their next login. Please note that while a promotion may be past its end date we will continue to track clicks and conversions, and commissions will accrue for any conversions recorded for an active but out of date link.
Google Affiliate Network provides multiple features to help publishers keep up with these frequent changes; we offer daily updates of promotional ads (via email or FTP) and advertiser product catalogs (FTP only). We strongly encourage publishers to try out these features by visiting Links > Link Subscriptions and Links > Product Feeds.
Finally, we have added a feature to automatically send an email notification to publishers when a change to commissions specific to an advertiser/publisher relationship is made; advertiser users will also get a copy of the message. Publishers must opt in to receive these notifications on the Settings > Communications Preferences page. Please note that notifications are not yet available if advertisers change their default commission rate, or if the advertiser is using Category/Product Level Commissions. We are working to provide coverage for these types of changes too, and will be making improvements based on your feedback as we enhance this feature.
As a reminder, we have altered the naming convention for Link Subscriptions. Files will now come in the form Link_Subscriptions_YYYYMMDD.txt. Beginning March 13, all files will follow this convention.
Larry Adams
Product Manager
Tuesday, March 10, 2009
Maintenance Window Thursday, Mar 12: Changing Filename for Link Subscriptions
In addition, publishers please take note that the file naming convention for link subscriptions will be changing to:
Link_Subscriptions_MMDDYYYY.txt
If you are a publisher and are not currently signed up for link subscriptions, it is highly recommended. You will receive a nightly feed via email or FTP of new ads created by your advertisers in the Google Affiliate Network.
You can subscribe via the UI by navigating to Links > Links Subcriptions.
Regards,
Larry Adams
Product Manager
Friday, February 27, 2009
System Maintenance Saturday
Please note: tracking will NOT be affected during the maintenance period.
Monday, February 2, 2009
You can now update your Google Affiliate Network sign-in information to a Google Account. This will let you access all your Affiliate Network account and Google products with a single sign-in. After you update to a Google Account, you’ll be able to:
- Use the same sign-in for Google Affiliate Network and other Google products, including AdWords, AdSense, Gmail, Google Docs, Google Calendar, Personalized Search, and much more.
- Switch among Google Affiliate Network and other Google applications without having to sign in again.
The following image provides an overview of the process to update to a Google Account.
Please note: We cannot update the Google Affiliate Network sign-in pages until all users have updated. Therefore, we recommend that you bookmark the Google Account sign-in page for Google Affiliate Network.
Users who have updated to Google Accounts have the option to bookmark their new sign in page or select the link marked Already Updated? Sign in with my Google Account from the legacy sign in page. In addition, if you are already logged in to your Google Account (via another product) and navigate to either of these pages, you will be brought to your Affiliate Network dashboard (no need to enter login information again).
Users that choose to not update to a Google Account at this time can continue to log in with their existing credentials from the legacy sign in page.
For more information about the benefits of migrating to a Google Account, please visit our Advertiser or Publisher Help Center.
Sheila Parker
Product Manager
Tuesday, January 20, 2009
Google Affiliate Network User Forums - Ask questions, share ideas and search for answers
Wednesday, January 14, 2009
Product Feeds Only Available Via FTP Starting January 15, 2009
You can now sign up to receive product feeds through the Google Affiliate Network interface. To sign up for product feeds, sign into your Google Affiliate Network publisher account, go to the 'Links' section and click on 'Product Feeds'.