Consumers are shopping for the holidays earlier than ever, but the shopping season still extends well into December. Of consumers responding to our Google/OTX Consumer Intentions Survey from September, 46% plan to purchase the majority of their gifts in early and late December or wait until the last minute. As of last year, consumers have had a new incentive to finish their last minute shopping online: National Free Shipping Day.
Thursday, December 17, 2009 marks the second annual National Free Shipping Day, in which participating retailers ship products for free and guarantee arrival by Christmas Eve. Looking at 2008, we see that search traffic upticks at the start of December for "free shipping day," well before the actual day as users begin researching participating retailers.
Repost from the Google Retail Blog - View Entire Post
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